Filed under: • Street Teams | Tags: BitDefender, handouts, promotional campaign, street teams, Toronto
For two weeks, BitDefender reps hit the busy city of Toronto to promote their award winning anti-virus software.
Two street teams, one dressed in 1980s Run DMC costumes, and the other decked out in Price is Right outfits, played Three Card Monte and Plinko with excited contestants for prizes. Winners were given free BitDefender antivirus software CDs and gift certificates from Future Shop, Best Buy and Staples.
Check out the pictures below to take in all of the fun we had:
Filed under: • Street Teams | Tags: BitDefender, media, street teams, testimonials
Be sure to check out our updated media page with a new testimonial from BitDefender.
Click here to read up on how we made it a success.
Filed under: Uncategorized | Tags: BitDefender, CTV, Guerrilla marketing, street teams, viral video, virus wipeout
For eight days in June, two anti virus squads patrolled the streets of Toronto disinfecting virus-stricken laptops. Teams of three “bit defenders” and a laptop-holding businessman performed virus wipe-out skits where the squads demonstrated the severity of today’s computer virus problem.
Following each skit, street team reps handed out promotional material, took pictures with passersby, and gave away free BitDefender antivirus software.
This campaign generated a lot of word of mouth and viral buzz. It was even covered on the CTV 6 o’clock news. Check out the story here – fast forward to 1:30 of the video.
You can also check out the viral video on YouTube.
MANGO MOOSE MEDIA 