KENNETH COLE TOOK TO THE STREETS OF VANCOUVER
March 8, 2010, 1:28 pm
Filed under: • Street Teams | Tags: handouts, kenneth cole, promotional campaign, street teams, vancouver, vancouver 2010, victoria
Filed under: • Street Teams | Tags: handouts, kenneth cole, promotional campaign, street teams, vancouver, vancouver 2010, victoria
For two weekends during the Olympics Kenneth Cole lined the streets of Vancouver to promote their new line.
Two street teams, dressed in black with red Olympic mittens, handed out over 15,000 promotional cards that could be redeemed at all Bay locations.
The crowds were energetic and spirited during this promotion, as the Olympic vibe carried out onto the streets.
It turned out to be a very successful campaign at a time where all eyes were on Vancouver!
Go Canada Go!
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MANGO MOOSE MEDIA 